Febreze Partners With Dunkin’ For Home Fragrance Collection

Ever wished your car or apartment smelled like a fresh Dunkin’ run?

Febreze and Dunkin’ rolled out a limited-edition scent collection that pairs Febreze’s odor-fighting power with fragrances inspired by some of Dunkin’s coffee and bakery favorites.

Available exclusively at Walmart, the sweet-smelling lineup features three fragrances that brings Dunkin’ into homes and cars nationwide: Strawberry Froster Donut, Cinnamon Roll and Vanilla Latte. Products include sprays and plug-ins.

In 2025, Procter & Gamble’s Native teamed up with Dunkin’ for a personal care collection, as reported in Happi.

According to Esra Yeksek, senior communications manager, North America air care, Procter & Gamble, the new collaboration is a perfect fit for both brands.

“As leaders in scent innovation, our Febreze fragrance scientists are constantly exploring fresh ways to excite scent lovers and give them new opportunities to personalize their home’s signature scent. When we started thinking about our first ever collaboration, we knew we wanted to work with a brand that brings the same spark of everyday joy that our products do – making the ritual of a morning Dunkin’ run the ultimate inspiration,” she told Happi. “Building on consumer appetite for unexpected collaborations and the success of Dunkin’s partnership with our sister brand, Native, we knew it was time for Febreze to run on Dunkin’.” 

“Joining our lineup of over 30 fragrances, these Dunkin’-inspired scents give consumers an exciting way to transform the mood and energy of their space while being able to count on the trusted freshness they expect from Febreze,” added Yeksek.

For Fall 2026, Febreze is continuing its focus on gourmand fragrance trends. Its popular Cozy Campfire scent, previously exclusive to Walmart, will also expand to national retailers.

Read more about Fall 2026 home fragrance trends in the September 2026 edition of Happi.